Selecting Your Niche In The Wholesale Business

If you have recently started in the wholesale business one of the first challenges you will notice is the highly competitive nature of the wholesale business. For starters, pretty much anyone can enter the wholesale business and call themselves a wholesaler simply by having a case of merchandise that they are looking to sell.

Then on the other end of the wholesale spectrum you have large wholesalers who work hand in hand with manufacturers and importers who can offer close to cost prices simply because they are working on volume.

While the average wholesaler is looking for special deals, many times the true deals are reserved for large wholesale customer who can buy in volume directly from manufacturers and importers.

So how can a new entrant to the wholesale market place stay competitive, and at the same time beat out the ever growing level of competition?

According to Donny Lowy, the CEO of and [], "For starters, the first decision that a wholesaler needs to make is to decide what his or her focus will be."

By selecting a niche within the wholesale business, the wholesaler will be able to learn how to serve that niche well, and will soon learn the ins and outs of that segment of the wholesale business.

Once the wholesaler has made that decision the next step in developing a solid wholesale strategy is to find products that are needed in that niche that have unique features to them.

So if a wholesaler is selling to retail watch stores, and the wholesaler has decided to focus on selling silver watch bands, then the wholesaler might decide to offer glow in the dark silver watch bands.

While that type of product will definitely need some selling to be introduced into the retail market place I can assure you that it will help the wholesaler capture a decent percentage of the market place if done successfully.

The key is to select a niche within your wholesale business, and then introduce a unique product to that marketplace that the more established and larger wholesalers are not offering.

By following this effective strategy with your wholesale business you will be able to gain a foothold in even the most competitive wholesale markets.

Donny Lowy is the CEO of, an online wholesale and closeout business.

Article Source:
Last Items
Outdoor Cap Classic Twill Velcro Cap W/ Green Undervisor
King Pin - Right chest stripe flame shirt, polyester / cotton
Bauer Lightweight Youth Warm Up Pants Blk
Luggage Tag 3D Lenticular San Francisco Stock Image (Imprint Product)
High polish apple shape key holder
Master - 2 1/Optical crystal obelisk shape award
Sweetheart Baby Blanket Personalized Certificate Program
Centurion - 128MB - USB flash drive with lanyard
Cobra Promotional Safety Glasses by Bolle
Printed Pocket Cuban
Promotional Gift our Lucia - Double wall construction polypropylene 16 oz travel tumbler
Non-Woven 5" x 7" Endeavor Portfolio
151 Pc Auto Emergency Tool Kit
Ladies', white, full zipper cadet jacket, 65 oz 95% cotton/5% spandex
Executive tumbler with stock iced tree design, 13-1/2 oz.
Magnetic chess and backgammon game set to go with zipper traveling pouch
Promotional Victorinox Spartan Pocket Tool
Bic 2 1/2"X3" Adhesive 25 Sheet Notepad
Peak - 7" - Acrylic award with base
Hand Held Magnifier With 2 LED Lights-green
41 - 60 sq in - Custom vinyl decals
9" x- Peel and seal 14 lb Tyvek catalog envelope
Baguette - Silver cake server with design
Sony NWZ-W262BLK 2GB Wearable Walkman MP3 Player
36" Prize Wheel - Stock Imprint
Tangerine - Tissue paper 2400 sheets per carton
Smashbox (TM) - TV Dinner - Special box for shaped compressed t-shirt.

Ok China Industrial Ltd
Address: No.109, F2 Building, F518 Idea Land, Baoyuan Road, Xixiang, Bao'an District, Shenzhen 518102, China Tel+86-755-29558312 | Email: | Leave Feedback
Copyright © 2005- 2018 okokchina? | Privacy Notice | Conditions of Use | Why cheaper abroad